"Build it and they will come." Yeah, right. Only if your Kevin Costner and/or you live in fantasyland. Most people new to the web believe that if they build a new custom website, customers will be beating down thier doors the next day. This idea is simply false. It takes dedication and hard work to create a lot of site traffic. The great thing is, Rocketship gives you tools to help you achieve this. Here are some examples of how to use your site to build an audience:
By talking to people through your custom website, they will begin to understand you, your expertise, and how you can be the solution to their problems. This leads to a much greater chance of converting prospects into customers. It's a proven fact that it's a whole lot easier to close a sale where someone already perceives you as an expert in your field vs. trying to convince them you know what you're talking about—they already believe and trust you!
After you sign up for a Rocketship website, you'll recieve a free document containing professional insight and tips on how to write effective content for your new site.